Our Coaches

Aslan Coaches have distinct entrepreneurial mindsets.  They have all created and run their own successful businesses and come from diverse professional backgrounds.  Our Industry expertise covers Professional Coaching, Human Resources Management, Mining Resources, Manufacturing, Sales and Marketing, and Organisational Psychology.

Director – Veronica Phillips

"I am passionate about coaching business professionals, entrepreneurs and individuals, I am inspired by outstanding leadership of every kind in personal or professional life. Working with leaders from all over the world has taught me that authentic leadership and genuine change happens when we lead from a place of profound self-awareness, intention, courage and humility.  My three top values are connection, continuous learning and contribution. Radical self-care is becoming part of my daily practice as I recognise the personal fallout from constant overstimulation by a highly technologised and ever-changing marketplace. If we want to continuously contribute at the highest level, we need to contribute to ourselves first.”

Being a business owner and manager, with a strong desire to constantly improve as an individual, leader and business entrepreneur, Veronica Phillips has immersed herself in personal growth, education and development for over 20 years. Certified as a personal coach in 2002, she has strengthened her knowledge base, gaining qualifications and experience in leadership coaching, business coaching and Equine Assisted Psychotherapy.  With a passion for understanding people at depth, she is currently studying a Masters in Gestalt Psychotherapy, adding yet another modality to offer her expanding client base.

In 1994, Veronica founded Aslan, a specialist recruitment company which serviced industry both nationally and internationally for over 20 years.  Over the last decade Aslan has evolved to align with Veronica’s passion for inspiring growth and education in others. Aslan now provides professional consulting and coaching services in the corporate, SME and start up business environments. Veronica personally drives to provide exceptional personal coaching and mentoring for individuals aspiring to excellence in their ability to connect, influence, lead and execute.

  • Member ICF (International Coach Federation)
  • Certified Absolute Leadership Coach
  • Personal and Executive Coaching – Business Mentoring SME’s - 10 years current practice
  • Real Education Accelerated Learning – Certified Level 5 Coach 2002
  • Graduate Certificate Gestalt Therapy
Executive Coach – Melinda Horton

Melinda Horton is a professional coach who ran her own small businesses for 14 years before moving into corporate management and executive positions for 8.5 years.

She has held executive general management positions across Human Resources, Information Technology, Organisational Development and Facilities Management in the manufacturing and construction industries, and has significant experience at senior management level building and leading customer service oriented functions.  Her particular strengths span change management, communication and business process improvement with a proven track record in functional and executive management.

She combines her work ethic, business acumen and people skills to develop leaders and workplace teams that strive to deliver outcomes.  Melinda harnesses the talents of people and coaches them outside their ‘norms’ to produce consistent success through developing commerciality and instilling a strong focus on superior service to customers and stakeholders, internal and external.

Melinda provides coaching, consulting and facilitation services and actively seeks to partner with individuals and organisations that truly value their people and their contributions.  Her vision, and passion, is to align management and leadership through communication to achieve better teams, better workplaces and better results.

  • Graduate Member of the Australian Institute of Company Directors
  • Associate Fellow of the Australian Institute of Management
  • Associate Director with AMPLIFi Governance

Coach – Sue Lamond

As a leader in her field, Sue has brought her life skills and experiences together to create Northern Rivers Equine Assisted Psychotherapy.  She has over 30 years experience being self employed as well as senior administration roles in the NSW Education Department, where she branched out into training and mentoring adults.  In her career she has worked with many people from parents who want to better support their children’s development, relationship and peer support through to women developing their authentic leadership styles.

Sue has chosen a path of personal and professional growth and development which has been a huge part of her life for the last 12 years, studying consistently in the areas of Counselling and human development, Coaching, Natural Horsemanship and Equine Assisted Psychotherapy.

“My passion in life is growing people”, Sue says, “with awareness comes choice” is her tagline.  “My horses teach us to be more present and aware leaders, they support us to become more authentic in our lives through relational experiences.  They are my role models of embodied awareness and authenticity”

  • Diploma of Counselling
  • Diploma of Community Services, Case Management
  • Cert IV TAE Training and Assessment
  • Real Education Accelerated Learning – Certified Level 4 Coach
  • Graduate Certificate in Gestalt Therapy


Business Services Consultant – Juanita Kaminski

Juanita’s essential role as the Financial Controller is to ensure that Aslan’s business and financial operations run effectively.  Working closely with us in all aspects of the business her primary area of expertise is the development and implementation and maintenance of procedures and systems internally.  Additionally Juanita assists our SME clients with streamlining their account systems, she is also part of the change management and business process improvement team.  Her functional capability is to maintain the integrity of our high level of service to our clients.  Juanita is totally results focused and always pursues the best possible outcomes for all stakeholders.

Juanita brings to the Aslan team a family business background with exceptional detail focus in accounting procedures and strong experience in sales and marketing. She is a natural relationship manager – with strong public relationship skills.  Her ability to develop and retain excellent relationships with colleagues and clients add intrinsic value to both our clients and our business. 
  • Diploma in Business Management
  • Certificate IV in Accounting